Hoạch định chiến lược kinh doanh Đài Phát thanh và Truyền hình thành phố Cần Thơ tầm nhìn đến năm 2025

Abstract

Can Tho City Radio and Television is facing various pressure, market trends, constantly change audience's tastes, pressure from online entertainment channels, to develop sustainably. The station needs to have an effective development strategy to rise and stand in the current competition. The study analyzed and forecasted the opportunities - challenges, strengths - weaknesses of the station, formed the matrix of internal factor evaluation (IFE), matrix of external factor evaluation (EFE), SWOT and QSPM matrix and expert method to select strategy. Research gives strategies on providing perfect service, best meet the expectations of businesses and media companies. Distribution of contents that reflects the station commitment to quality, independence and high editorial standards. Pursuing new ideas, opportunities and partnerships, and developing the station capabilities for the future. Proof of value of Can Tho City Radio and Television Station in every aspect of work. Maximize the efficient and effective use of human resources and resources.