Phân tích các yếu tố ảnh hưởng đến quyết định mua laptop tại thành phố Cần Thơ

Abstract

The objective of the study is to study the impact of factors influencing the decision to buy Dell laptop of individual consumers in Can Tho city, modeling the factors that influence the decision to buy a Dell Laptop and analyze how each factor affects the decision to purchase a laptop. Based on research results, some administrative implications are proposed to increase the competitive advantage for Dell laptops in Can Tho city.

Research methods include qualitative research and quantitative research. Quantitative analysis perform descriptive statistics, scale verification, exploratory factor analysis, and structural equation modeling.

The results of the study identified Jive factors that influenced the decision to purchase electrical equipment online: perceived usefulness, perceived ease of use. social influences, type and style features and price. In addition, other demographic variables also affected the decision to buy laptop: gender, age group, education level, professional background and income.